Magna Life Settlements
Advertisement Campaign
Created to reach a broader audience through AARP Magazine Magna wanted to add a human touch to the otherwise confusing and impersonal life settlement information that was currently seen in the industry. The "Meet..." campaign rose to the occasion by creating personal stories that cut through the financial jargon and simplified the advantages of life settlements. Working with the policy analyst and communication specialist the designer focused on warm, inviting photos in the AARP demographic. The "Meet..." headline provides a subtle transition from the introductory copy and photo to that person's story. By focusing on the real life benefits of selling your life insurance policy in a simple, personal approach the audience can then learn more about Magna by either phone or by visiting their website.
